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WM’s corporate clients face growing pressure to reduce their annual greenhouse gas emissions. While WM could provide accurate CO2 summaries using historical data, customers lacked the ability to forecast how changes in their waste output would impact their overall emissions.
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Despite competitive pressure, Slack did not have an integrated whiteboard tool. In response, 3M proposed a partnership to integrate the Post-it App directly into Slack's interface. Both Slack and Post-it aimed to ensure the integration would support individual and group ideation while preserving the simplicity and functionality users expect from both products.
3M sought to expand their digital presence by introducing their iconic office products to new markets. Built on the success of Post-it's mobile app, 3M partnered with Microsoft to develop and launch a collaborative whiteboard app. Extensive user research revealed insights that shaped key features, resulting in an intuitive productivity tool tailored for hybrid work environments.
